The leading Korean wellbeing-tech brand signed us to lead the PR for the European expansion of the luxury massage chair brand. Producers of the world’s number-one, premium massage chairs, Bodyfriend lead the way with a mission to promote everyday wellbeing. Championing highly advanced Korean technology, their variety of luxury models spearhead the K-Wellbeing trend with a variety of beneficial settings, designed to boost blood circulation, brain relaxation, reduce muscle stress and improve overall health & wellbeing.

‍

Our campaign supported their entry into the European market and included inviting media to try one of the massages first hand for review, travelling to Paris to meet with the team and securing press coverage in titles such as European Spa Magazine, Luxury Lifestyle Magazine and Women’s Health.