The LUXE BB 2025 Wellness Trend Report

FOLD Reformer

The foldable reformer bed revolutionising the wellness market

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Championing the at home reformer revolution is new British brand FOLD Reformer who earlier this year entered the market with the launch of the folding reformer bed. The sweet spot where stylish studio-quality meets uncompromising performance, FOLD Reformer is the perfect wellness solution for those looking to level up at home workouts.  

Since launching in June, FOLDReformer has attracted over 30,000 Instagram followers and, after pre-sales sold out in a matter of days, 15,000 people from over 100 countries are currently waiting to join the FOLD community. FOLD Reformer blends its focus on physical wellness with the importance of mental wellbeing. Every reformer bed comes with membership to the FOLD app. It offers customers the chance to train with live and on-demand classes as well as get involved in the online wellness club. 

For more information visit www.foldreformer.com and follow them on Instagram @fold_reformer.

Onyx

Elevating interiors with stylish at home workouts

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Another British wellness brand that launched earlier this year that has been created to elevate at home workouts is Onyx.  Designed with stylish interiors in mind to blend seamlessly with beautiful spaces, those who purchase Onyx equipment will be proud to display their workout equipment as an aesthetic element of their home. Changing the perception of what fitness equipment looks like to empower fitness journeys and enhance elegant spaces, Onyx has launched with seven key products featuring hues of tranquil blue, comforting beige, harmonious green, timeless grey and suave black.  

Uniting aesthetics with functionality and product durability, each Onyx product stands the test of time, elevating stylish interiors and activewear outfits with fitness accessories that embody neutral hues, round forms, and smooth edges. Transform your workout space with elegant pieces ranging from non-slip mats to elegant hand weights and feather light Pilates balls that support individuals to make healthier choices holistically. 

For more information visit www.onyx-fitness.com and follow them on Instagram @onyx.wellbeing.

THE ATHLEISURE EVOLUTION

Research predicts demand for athleisure will grow by 16.4% in the UK between 2023 and 2027, growing from a £12bn industry to being worth £13.9bn. As hybrid working remains a part of daily life for many people (with home workouts staying put) there is a continued consumer demand for versatile athleisure that caters to hybrid working, running errands and the ‘functional fashion’ trend. With an ever-evolving industry that has quickly become competitive, brands are innovating their offering, launching new duo-design concepts that adapt around consumers busy modern lives.

MY SUNDAY SKI

Fusing fashion with functionality

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Inspired by the glamour and beauty of the Alps, My Sunday Ski is a leading British winter style brand that has expanded its offering on and off the slopes too. Championing the ‘ski-street-style’ trend, this season the luxury brand has added to its collection of everyday winter styles that are highly functional yet fashionable, from the slopes to the après-ski soirées and beyond.  Understanding that their customers want functional pieces that keep them warm (but are stylish too)versatile new pieces this season include the Ski Club Sweat,CashmereSki Jumper and Apricity SkiJackets.

Championing the global outdoor apparel market, this season My Sunday Ski have also launched the Zenith HardShell Series. Reflecting a significant shift toward technical performance that was valued last year at $14.3 billion (with durable clothing that also embodies their personal style) Co-founder Cassie Easton comments, ‘combining advanced technical features with sleek, street-inspired designs​, this series is our most advanced outerwear to date, engineered for those who push their limits on the mountain!’

For more information visit mysundayski.co.uk and follow them on Instagram @mysundayski.

HEULOG

Dual purpose activewear, designed to workout, swim and live in

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Welsh for ‘sunny’ and pronounced‘Hay-log’ is the dual purpose, sustainable activewear brand leading with a collection of pieces featuring unique hand drawn prints created to workout, swim, and live in. Made using recycled fabrics, Heulog creates vibrant styles for those who want to live exciting, active lifestyles in dynamic pieces that differ from the norm.

A collection of workout items also designed to be worn in the water - the signature sports bra doubles as a bikini top, alongside chlorine and sun cream resistant leggings, shorts and bikini bottoms in striking maze and scallop prints. Most recently the brand has also launched the new Tie Dye collection, featuring hand crafted prints unique to the brand that have been designed to be mixed and matched with existing styles – for ultimate functionality.

Wanting to make the most of precious time (whilst saving on the packing space) Heulog offers stylish, and sustainable activewear outfits. Providing women with a capsule activewear wardrobe that you would not only wear whilst travelling - but also for the day-to-day busy lives back at home, each item is made from the softest Italian recycled fabric and is ethically sourced.

For more information visit heulogactive.com and follow them on Instagram @heulog.active.

BIOHACKING GOES MAINSTREAM

2025 is the year biohacking will go mainstream. With the global market projected to grow from $20.17 billion in2023 and reach $95.80billion by 2032, people globally are embracing new types of wellness tools to optimise health. Poised to dominate conversations around wellness trends in 2025, biohacking is defined as ‘a tool to optimise performance, outside the realm of traditional medicine’ with growing numbers using alternative wellness methods to ensure they thrive in all aspects of life.

BALANCE COFFEE

Founder James Bellis’ journey from burnout to biohacking

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Biohacker and founder of Balance Coffee is James Bellis who transformed his life through the power of biohacking. A personal journey from ‘burnout to biohacking’, through his own discoveries James is helping others learn about the powerful health strategies that transformed his life. Commenting“after years of burnout and addiction cycles, I made small changes and received massive results. I’m here to share the powerful, science-backed insights that helped me reclaim my health. Through biohacking, mindful nutrition, and wellness habits—no shortcuts, just real transformation.”

Helping others break free from exhaustion and unlock their full potential, James is teaching others how biohacking helped him go from surviving to thriving and build a successful business. Believing that biohacking helps take back control of your own biology to boost your health, energy, and wellbeing; James understands that no one knows their own body inherently like they do. Learning the hard way, constantly burning out on the road to building his business, James began making small, incremental changes to his daily routine. Today this includes: intermittent fasting, healthy coffee, cold showers, ice plunges, functional mushrooms, nootropics, meditation, grounding, journaling, supplementing magnesium and digital detoxing.

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For more information visit balancecoffee.co.uk and follow them on Instagram @balancecoffee. For more information on James visit www.imjamesbellis.com.