INTRODUCING LUCID

The functional mushroom market is expected to reach $48.59 billion by 2029 with people globally discovering new ways to promote personal wellbeing. Championing the industry with a collection of pioneering new snack bars and mouth sprays is Lucid. Expertly blending functional mushrooms with adaptogens, Lucid harness the natural powers with carefully blended products to energise and boost brain health and relax the mind and calm the body.

In 2020, Co-founder & CEO Csilla Gindorf’s personal wellbeing and life quality was challenged by an overactive thyroid. While traditional treatments offered some relief, she continued to deal with fatigue and daily brain fog. Her exploration led her to discover functional mushrooms such as reishi and lion's mane, but the taste was overpowering in her coffee. Csilla's solution was to establish Lucid: a tasty snack that incorporated these beneficial mushrooms without compromising on flavour or convenience.

On a mission to help others like her discover the natural powers of functional mushrooms with adaptogens that changed her life, Csilla is committed to enhancing personal wellbeing through natural, research backed ingredients. She comments ‘we are thrilled to introduce these innovative products that not only taste great but also offer genuine health benefits. It’s so exciting getting to bring to market the exact ingredients that changed my life, and I can’t wait to see others benefit from them too!’

Offering not just function but nourishment too, Lucid’s signature products are the ingenious range of snack bars. With personal wellbeing woven into everything they do, each bar is high in fibre and protein, is vegan and is made with 100% natural ingredients. With four delicious flavours, each provides a simple and natural way to enjoy the benefits of functional mushrooms with adaptogens in every bite.

Lucid ‘Move’ Bars: Choose from Cookie-Dough and Peanut Butter & Jelly flavours designed to enhance energy, creativity, and focus - perfect for those needing a quick energy boost! Featuring functional ingredients such as the brain-boosting fungi lion's mane that supports cognitive function and sharpens focus with the energising properties of Maca; each nutritionally dense, delicious bar also helps to reach daily fibre and protein goals, whilst being gluten free.

Lucid ‘Mellow’ Bars: Choose from Chocolate Hazelnut and Banana Bread flavours to manage daily stress and promote stress relief and relaxation. Featuring functional ingredients such as Reishi, the 'immortal mushroom,' each has been designed to enhance immunity whilst infusing tranquillity into life's chaos, with Ashwagandha to support relaxation with mental and physical wellbeing.

Innovative new Mouth Sprays

To compliment Lucid’s signature snack bars is the exciting new collection of expertly formulated Mouth Sprays. Also designed for those on the go, these innovative new sprays allow you to enjoy all the benefits of functional mushrooms and adaptogens quickly and effortlessly.

Mellow Spray:The ‘Mellow’ Lavender & Vanilla spray offers a fresh take on the classic botanical tincture, with an innovative twist. It combines the soothing properties of Reishi, Lemon Balm, Passion Flower, and L-Theanine to help promote relaxation and alleviate stress.

Move Spray:The ‘Move’ Rosemary & Blood Orange mouth spray packs a punch and is crafted to boost energy, creativity, and focus, while integrating seamlessly into active lifestyles. This dynamic formula features Lion’s Mane, Cordyceps, GinkgoBiloba, Guarana for natural caffeine, and Vitamins B6 & B12, enhancing diverse wellness routines.

Blending premium adaptogenic herbs and beneficial mushrooms into everyday snacks, eachLucid product is crafted with a focus on quality and taste, offering a delicious way to enjoy the health benefits of ingredients like Lion’s Mane, Reishi, Ashwagandha and Maca. Co-founder & CMO Steven Christodulidis comments ‘each new product from Lucid is a step towards integrating wellness seamlessly into your daily routine. Our bars and new sprays are crafted to meet the needs of our diverse customers, from busy professionals to wellbeing and fitness enthusiasts, ensuring that everyone can enjoy the benefits of adaptogens and functional mushrooms.’

Sustainability: At Lucid, sustainability is more than just a concept; it's a core value deeply embedded in the brand’s operational philosophy. With a clear goal to achieve complete sustainability in sourcing and packaging within the first five years, their sustainable commitment is a fundamental part of who they are, driving them to create responsible and eco-friendly choices in every aspect of the business. This extends to genuine transparency where in a market often clouded with overstatements, Lucid pledges to maintain clarity and honesty in every way. Each claim about their products is supported by carefully chosen ingredients and precise dosages, ensuring that their health-related statements are both compliant and truthful.

Championing Mental Health: Lucid's vision extends beyond its products into the vital area of mental health. Recognising the critical importance of mental wellbeing, Lucid actively pursues partnerships with mental health organisations. They are committed to making a difference and plan to donate a portion of proceeds towards mental health research, contributing to a future where mental health is prioritised and better understood.

For more information visit www.lucidworld.co.uk and follow them on Instagram @lucidworld.uk

‍