Progressive, New British Tennis Athleisure Brand
Launching Summer 2021, EXEAT, founded by British entrepreneur and tennis enthusiast, Laura Ward, is a luxurious new sustainably conscious performance grade athleisure brand inspired by the chic idyll of England’s quintessential grass-court tennis. EXEAT aims to shake up the tennis apparel industry that lags behind other sporting sectors and is dominated by pure play […]
Introducing: Transformer Pilates
This year Londoners are invited to sweat and sculpt like New Yorker’s with the opening of KARVE: pioneers of their newly trademarked Transformer Pilates method. Capturing NewYork’s infectious energy, whilst tailored to London lifestyles, the entirely new luxury loft-style studio on Kensington High Street champions the city’s hottest new workout – inspired by the Big […]
Lorna Jane Activewear
Lorna Jane Activewear The Campaign. Over a period of two years, we were appointed as the UK PR representative for leading Australian Activewear empire Lorna Jane. Aiming to create the best activewear on the planet that effortlessly blends fashion with function, our objective was to ensure Lorna Jane featured as a leading industry player across […]
My Sunday Ski
My Sunday Ski The Campaign. Each season, we represent the PR for luxury winter activewear brand My Sunday Ski. Inspired by the glamour and beauty of the Alps, each luxurious item blends fashion with performance from ‘piste-to-party’. We worked closely with the team to highlight the brand’s new designs including their Sherpa Ski Suits, and […]
The Retreater
The Retreater The Campaign. In June 2022 we led the launch for The Retreater. The UK’s premium new global wellness retreat platform, The Retreater was a new brand on a mission to bring together the world’s best retreats and wellness holidays into one easy to navigate platform. The brand hired us to organise and host […]
Karve
Karve The Campaign. In 2021 we led the press launch for London’s luxury fitness studio KARVE. Creating unique brand phrases that highlighted the brand’s new approach to the London fitness scene, original copywriting content was used across their site map and social media platforms. Applying our universal approach, KARVE’s copywriting content followed on to be […]
Cafe Volonté
Cafe Volonté The Campaign. In April 2022 the capital’s new destination for inclusive wellbeing Café Volonte appointed us to lead the press launch for their fitness offering, The Energy Studio. Booking press and influencers in to try the space first hand, to date we have also hosted successful PR events in partnership with brands […]
Exeat
Exeat The Campaign. Luxe tennis brand EXEAT hired us to launch the women’s activewear brand to the UK media in 2021. Dubbed ‘the fashion editor’s favourite tennis brand’, EXEAT’s distinctive, ‘high-fashion meets centre court’ aesthetic has won a cult international following and benefits from tennis (and sister games padel and pickleball) being the fastest growing […]
London Reformer Pilates
London Reformer Pilates The Campaign. In spring 2023 we led the press launch for central London studio London Reformer Pilates. On a mission to inject some fun back into reformer Pilates with classes that aim to shake up the Capital’s Pilates scene, the studio developed by West 1 Health collaborated with the experts of the […]
Balance Coffee
Balance Coffee The Campaign. We worked closely with wellbeing coffee brand Balance Coffee to connect them with a nationwide audience via a high impact press campaign. Positioning the Balance as ethical specialists born in lockdown, we worked closely with the founder to position him as an expert of his field whilst showcasing his inspiration […]