We worked with the co-founders of London’s female weight training community Lift Studio London to leverage their brand across high hitting print and online titles. We executed a successful campaign by booking media in to experience the small group training first hand, hosting media interviews and helping to profile the expertise of the team via expert commentary opportunities.

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Teaching women the fundamentals of how to lift, whilst getting stronger and supporting each other – their mission is to break through the white noise in the industry to offer a lifestyle (not a fad diet) with a training system to make you stronger, physically… and mentally. Resulting coverage appeared on Grazia, Country & Townhouse, The Sunday Times STYLE, Secret London, METRO, Stylist and Marie Claire.