We supported with the launch for fitness focused, recovery bath oil Bathletic. The selfcare product that also gives back, Bathletic is entirely vegan, cruelty and sulphatefree with 100% recyclable packaging meaning it is great for the skin and mindful of the planet. We elevated the UK brand positioning of Bathletic by securing samples to be sent to key media combined with the founder sharing her expertise on her inspiration to establish the brand, and how it can support with overall muscle health.

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Print and online coverage was secured in titles including Top Santé, Psychologies, OM Yoga and Women’s Running.