Luxe tennis brand EXEAT hired us to launch the women’s activewear brand to the UK media in 2021. Dubbed ‘the fashion editor’s favourite tennis brand’, EXEAT’s distinctive, ‘high-fashion meets centre court’ aesthetic has won a cult international following and benefits from tennis (and sister games padel and pickleball) being the fastest growing sport in the world among women.

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Leading with key messaging that tennis is fashion’s new favourite sport, our PR campaign was supported by key statistics including #tennisskirt racking up over 13.2 million views on TikTok from over one million new female tennis players. Alongside this, we worked closely with the founder to position her as an expert of sustainable fashion.

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Exposure resulted with coverage in HELLO, FT How To Spend IT, Country & Townhouse, Sheerluxe, Hip & Healthy, VOGUE and more….